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Marketing Research

Marketing Research

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Description

Product Type
Product Code
9781259004902_30212
ISBN-13
9781259004902
ISBN-10
1259004902
Authored By
G C Beri
Language
English
Edition
5
Binding
Paperback
Publication Year
2013
Publisher Name
McGraw Hill Education
No. Of Pages
648
Publisher name
McGraw Hill Education (India) Pvt Ltd
Languages
English
The fifth edition of this well known text continues to comprehensively discuss the tools and techniques used for marketing research which facilitates managerial decision-making. With the addition of new cases and a new chapter on Ethical Issues in Marketing Researchadds further clarity to the process of market research.A better design and coverage makes this edition vital for postgraduate and undergraduate students of management and commerce as well as for the practitioners of marketing research.About the Author

G C BERI, Formerly Professor, Head and Dean, Faculty of Management Studies, M S University of Baroda

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