OLED Award - Hailed as King of TV Holy Grail of TV LG OLED TV breaks new ground ThinQ AI - LG AI ThinQ offers an enhanced interactive experience in the company s new 2018 TV lineup by employing Natural Language Processing (NLP) to deliver intelligent voice-activated control* ?9 Intelligent Processor - ?9(Alpha9) Intelligent Processor is optimized for LG OLED TV. Clarity with exquisite detail vibrant color and more depth is presented on every image with ?9 Intelligent Processor Dolby Atmos - Dolby Atmos creates powerful moving audio that seems to flowa all around you even the space overhead capturing the movement of every object. With Dolby Vision it creates a truly cinematic experience 4K Cinema HDR with Dolby Vision - HDR (High Dynamic Range) is the new standard for picture quality. It provides delicate detail and lifelike color with wider range of contrast. LG OLED TV supports multi HDR formats including HDR10 Pro and HLG Pro
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