Take a better look at all you aim for, with the world's smallest2 digital camera including a 30x optical zoom lens developed by Sony along with the legendary ZEISS , a clear retractable OLED Tru-Finder , and other features to extend full-scale shooting capabilities. The new Sony HX90 is absolutely brilliant from every perspective.
30x zoom lens with Zeiss quality built in :
The result of over a century and a half of Zeiss expertise in high-precision optics is perfectly clear: this 24 720 mm 2 lens renders portrait, close-up and landscape images in natural glory from every perspective, with vivid sharpness and contrast intact. Zeiss T* multi-layer anti-reflective coating effectively eliminates surface ghosting and flare.
Wxmor R CMOS sensor for extra sensitivity :
The more light that is allowed to strike a sensor, the more brilliant a resulting image will look. So the Exmor R CMOS sensor with 18.2 effective megapixels employs back-illuminated design to let four times more light in than a more conventional sensor, is twice as sensitive to light, and even features Sony Column A/D Conversion technology to reduce image noise.
BIONZ X for more detail and less noise :
To transform data from the Exmor R CMOS sensor into high resolution images, the BIONZ X image processor integrates detail reproduction, diffraction-reducing and area-specific noise reduction technologies. This combination makes it possible to reproduce realistic images of truer colours and textures with exceptional precision in real time
OLED Tru-Finder improves the view :
The high-contrast OLED Tru-Finder is far brighter than more conventional electronic viewfinders; now features even more compact dimensions; displays real-time preview and various shooting information, so that what you see onscreen is exactly what you'll get in your shot; and is retractable for portability, safety and practicality.
180-degree tiltable LCD monitor for easy framing :
The high-resolution LCD on the camera back can be tilted up to 180 degrees. So when you're in front of the camera, you can easily view the LCD to check the framing before you shoot a selfie, for example. This flexibility also lets you comfortably maintain stress-free posture while monitoring a scene that you want to shoot from a low angle.
GPS charts your course :
The built-in GPS geotags photos and movies, so you can track your trip's shooting locations precisely. Later, to relive the fun that's been captured in the footage, use Sony PlayMemories Home software to recall journeys, wherever on Earth you shot them on camera. With Map View mode, the path and images of a journey appear on a trail map.
Control ring and grip take hold :
For fuller-scale operability, you can assign frequently used manual focus, step zoom, quick zoom and other functions to the control ring around the circumference of the lens in front, then access and use those functions instantly as needed when shooting. Moreover, the camera grip has been ergonomically designed for optimal handling stability at all times.
Customisable settings for personal command :
Assign frequently used functions (Focus mode, White Balance, Picture Effect etc.) to customisable buttons and keys for quicker, easier access to such functions while shooting. For example, you can assign 12 functions to the Function button, then press it, choose a function and adjust function parameters via the control ring or rear control wheel.
Extra-speedy & precise Fast Intelligent AF :
An improved spatial object detection algorithm realises a more optimal and accurate lens drive to make AF even faster, for capturing more fleeting moments with ease.