Lotto is now synonymous in the sports world with technological research and design innovation. The accompanying double lozenge figure representing two partially overlapping playing fields is a clear sign of company policy, committed from the beginning to soccer and tennis, and of an innate inclination towards active sport. The Lotto logo was created in 1973. Since then very few and only slight graphic variations have been made, thereby ensuring continuity of the brand image and maximum recognisability over the years. Lotto today distributes its products in about 100 countries, through independent sports article stores, specialised chain-stores and large stores with specialised sports departments. Continual attention to innovation is one of Lotto's main strengths. Technology, product design and Italian style are absolute requirements for Lotto's high performance sports clothing and footwear, and also for leisure clothing and footwear. Italian style and technological innovation within the heart of sport. In Lotto s history, major sponsorships have always been the keystones to success stories. This tradition continues today, in football with World Cup winner Luca Toni, Joan Capdevila, Andrea Ranocchia and Federico Balzaretti. It also forges ahead with teams ranging from Genoa in Italy, Borussia M nchengladbach in Germany, Sochaux in France, Queens Park Rangers in the UK, El Deportivo La Coruna in Spain, Goias and Recife in Brazil, San Lorenzo de Almagro in Argentina, as well as the national teams of Costa Rica and Panama.