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Essentials Of Marketing

Essentials Of Marketing

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Description

Product Type
Product Code
9780198734765_20038
Binding
Paperback
Languages
English
Publication Year
2014
ISBN 13
9780198734765
Publisher Name
Vsp International Science Publishers
Packed full of exciting and stimulating cases from organizations such as twitter, foursquare and WOMAD, this text, written by these best-selling authors, encourages you to consider how you would tackle the real marketing challenges and issues encountered by professionals on a daily basis.

Fundamental marketing concepts are presented clearly and illustrated by a wealth of European and international examples. In addition, links to classic and contemporary research papers introduce you to influential academic contributions to marketing.

Essentials of marketing is the must-have textbook for students looking to shine and excel in their marketing studies and future careers.

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Return Policy
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